Case Study: Brandini Toffee
One often overlooked market in brick and mortar retail is other local businesses. Creating a promotion specifically for the employees can get them visiting your store more often and foster word of mouth advertising. Alt9 Design created a marketing program for the 3 Brandini Toffee retail locations in the Palm Springs area.
An online ordering app was built out and hosted on a sub-domain order.brandinitoffee.com. This helps promote the parent site and further strengthens their brand.
Buy 1, Get 1
Summer in the Palm Springs area is a difficult time for most retail. The snow birds have left town and the hot temperatures keep people indoors. A buy one, get one promotion can help to get people in the door and improve cash flow.
The promotion was setup in the app so that when shakes and ice cream bars are selected, the “BOGO” offer is automatically applied. Customers are also able to specify time of pick-up and pre-pay or pay upon pickup.